Services
- Affiliate Marketing Programs
- Ecommerce Solutions & Platforms
- Email Marketing Solutions & Services
- Online Brand Marketing, Strategy & Management
- PPC Management & Optimisation
- PR Marketing Agency
- Website Design & Accessibility Services
- Search Engine Optimisation – SEO
- Web Content Management System
Email Marketing Solutions & Services
Email and Direct marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner. As a cost effective medium that can be personalised and micro-targeted, permission based email marketing is an effective tool for both acquiring and retaining customers – if done well. Done badly and you can have the opposite effect of driving consumers away from your brand, and them requesting to be removed from your hard earned customer databases!
In the current climate of ‘consumer as king’ it is essential you take due care and consideration in getting your email marketing right.
So how does Magic fit in with Email Marketing?
Our background in digital consumer marketing has been instrumental in understanding how to design, build and manage successful email marketing campaigns. Also understanding the strict do’s and dont’s of the creative approach is vital in getting the ROI for client campaigns.
Our creative, build and strategic email campaign planning would however be nothing, were it not for using the right type of technology. Choosing a service provider for email distribution is the vital part in ensuring your campaign message gets delivered to the intended recipient lists.
Campaign tracking and reporting (even integrating direct with Google Analytics) is vital. Without the analytical data, we would not know for example, that one of our clients sees a return of around £40,000 in sales every time we send one of their HTML eshots! Detailed reporting on how your customers respond to your email and direct marketing campaigns is crucial to increasing the success of campaigns.
Our work for national brands such as Euronics and Van Dal means we have all of the above parts in place to design, build, manage and strategically guide clients through the often bewildering areas of email marketing and consumer behaviour.
