Euronics appoint Magic Online Solutions as UK digital agency

After a comprehensive 3 way agency pitch, Magic have been appointed as digital marketing agency for all UK online operations. Initially, Magic will look to design and build the new Euronics UK consumer website, as well as help launch the new site to members and consumers in time for this year’s Christmas promotions.

Euronics stores are all Independent Electrical Retailers, who as members of Euronics, the largest electrical buying group in Europe, join forces to create heavyweight buying power. With 25 Member countries across Europe and 8,900 specialist stores and branches, every agent in each country is a specialist in the field of electrical goods.

As Mark Littlewood of Magic explained, “We are absolutely delighted with this appointment. It shows the strength of our retail knowledge and how this helps retailers, large and small, benefit from the internet as a retail channel.”

The site is planned for late 09 launch so watch this space.