Key Services
With a track record of developing creative and technical online marketing solutions, Magic offers our clients a full array of online services. As we specialise in creative, e-commerce and search engine marketing, we have focused on our key services. They include the following areas of expertise:
Creative Services
It goes without saying that we can design you a website. In fact, there are many companies offering the same set of services all over the country. Our recommendation is that if you are thinking of appointing an agency to design and build your new website, make sure you ask the right questions. A good company will design you a good website, but a great company will design a site that is fully integrated with everything else you need to consider.
Good looking websites should also be fully integrated into CMS systems, offline campaigns, email marketing strategies and search engine promotions campaigns. Our clients rest assured that Magic can take care of this all important area with one eye on the bigger picture.
Content Management System (CMS) Development
An underlying admin area forms the basis for our array of bespoke Content Management Systems. Magic has 2 bespoke 'products' that are capable of powering most online database systems. Magic's own technical development staff has developed both systems in-house. They are as follows:
Simplicity CMS
This system is a PHP content management system, designed to allow full access to site templates, database content, top level categories, all by a simple and secure web based interface.
Simplicity CMS, is a robust, yet flexible solution that can be customised to specific client requirements. With Simplicity CMS, the System Administrator has full control of adding editing and deleting sections, moving and re-ordering sections. The System Administrator would have control over page layout, and could update the system with little more than basic word processing and image editing skills.
The system also comes with various options including fully integrated statistical reporting, user management/restricted access of sensitive information by locking sections. Users would need to register to your site to view these pages. These users can then be tracked using Simplicity's stats module. Other modules include dynamic news, which can automatically other key areas within the site. The Site Administrator can also publish versions of the site in roman or non-roman languages.
Magic CMS
This system is an ASP developed content management system, designed to allow full access to your website. The Magic CMS system allows our clients to take control of site templates, database content, top level categories, META data, mailing data, imagery, as well as all main content for all designated pages. Our system has been used by recruitment consultancies, e-commerce stores and corporates - all wanting to retain a level of access over ever changing site content or products.
The system allows for multiple tiered administration access to various areas of designated site content. User permissions and varying levels of access rights are simply set by the System Administrator - all via an easy to use (and secure) web based back end. Magic CMS system tracks access, user updates and can automatically email the System Administrator of any information.
The E-commerce modules of our CMS cover a wide range of features, these range from;
- Full catalogue configuration (category management, brand management, product management, related items, accessories)
- Top selling products
- Special offers
- E-voucher and discount code management
- Order management including full order details, office notes, customer notification, printable invoice and packing slips, order archive and order export
- Utilities including Selective Data export as xml in formats compatible with popular syndication services like Froogle and Kelkoo. Product data export, stored search data export, customer detail export.
- Page content management; the ability to update copy and images on the website
- Banner management allowing the upload and assigning of promotional/advertising links and messages throughout the site.
- Reports facility allowing export of Sales orders, products ordered, products viewed, categories viewed.
The beauty of using a bespoke CMS platform is that the system can easily be modified for any individual client requirement. This makes the system future proof and gives our client base a certain piece of mind as they will invariably just undertake system upgrades as and when new marketing requirements are considered.
Accessibility Design
From the initial design of the website, through to the completion of the build phase Magic has one eye firmly on Website Accessibility. Accessibility is about constructing websites that do not exclude people from accessing the content or services provided; this considered approach has a number of key benefits.
Firstly, it ensures that your services can reach the broadest possible market; accessibility can make it easier for people to find your website, access it, and use it successfully, resulting in more users and increased use.
Secondly, it is a legal requirement. In order to comply with the Disability Discrimination Act website owners must ensure that their services are available to all. The World Wide Web Consortium (W3C) has put in place a number of guidelines and checkpoints that are followed to ensure that accessibility requirements are met.
Thirdly, making a site accessible can significantly improve search engine optimisation (SEO) as many accessibility techniques are the same as SEO techniques. Magic take website accessibility seriously and believe is an integral part of any website development.
Search Engine Marketing
With 92% of the population online visiting a search engine, portal or a community site every month, search visibility is of the utmost importance for your site. Two of the main areas of increasing your visibility comes from PPC (Pay Per Click) and SEO (Search Engine Optimisation).
PPC Management
PPC is a powerful advertising format which allows Magic to target consumers that are looking for your services. When prospective customers put phrases into a search engine that are relevant to your business, your advert will appear. Adverts appear in the Sponsored Listings at the side of the natural search results. You only get charged for your advert when someone clicks on it. This highly targeted form of advertising will bring consumers into your site looking for your products and you only pay when there's been a click.
Search Engine Optimisation
Why pay for your traffic when you can get it for free? Having a superb looking website is nothing without consumers being able to find it on the search engines. Search Engine Optimisation (SEO) is a fine art and making your site visible on search engines is of prime importance. At Magic we quantify your site's credentials to make it search engine friendly.
Search engine listings are ranked in order of importance and relevance. Making calculated changes to your site results in your website being more visible in the search engines.
Email Marketing
Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner As a two way medium that can be personalised and micro-targeted, permission based email marketing is an effective tool for both acquiring and retaining receptive customers- if done well. Done badly and you can have the opposite effect of driving consumers away from your brand. In the current climate of 'consumer as king' it is essential you take due care and consideration in getting your email marketing right.
