Ridgeons Independent Living Centre

Background

Ridgeons Independent Living Centre is a division of the Ridgeon Group. Ridgeons have been in business since 1911 and are now the largest independent family owned timber and builders merchant in the Country, supplying materials for building homes.

As part of their expansion policy Ridgeons launched Ridgeon Independent Living Centre, a specialist Showroom for older and disabled people. A thoughtfully and elegantly converted 10,000 square foot building with 11 room set bathroom, shower and kitchen settings. Comprehensive ranges of mobility, chairs, beds, footwear and household aids are displayed in innovative ways supplemented by large stocks in the warehouse.

Brief

Magic pitched to design, build and support an industry leading, consumer facing e-commerce website. The chosen agency was then to create a promotions strategy that would take the business forwards by making full use of search engine marketing.

Solution

After winning the initial pitch, our final solution was carefully tailored to the tightly controlled, specific requirements of the brief. The launch saw an instant push for sales and conversions, as well as opening a clear communications channel for relevant users. Naturally, it still features heavily as part of the overall marketing message from RILC.

Project Disciplines

• Email Marketing
• Online Brand Building
• Online PR
• PPC Management
• Website Design
• Website Development
• Search Engine Optimisation
• Content Management Systems

Website Address

www.rilc.co.uk