Potters Leisure Resort

Background

Potters Leisure Resort is a 65 acre resort located on the coastline border of Norfolk & Suffolk and offers a variety of fantastic entertainment-filled UK Short Breaks, Weekend Breaks, relaxing Midweek Breaks, One Night Specials and full week Holidays Designed for Adults and Family Holidays.

Brief

Magic were invited to pitch for the design and build of the new Potters website as well as offer guidance on the search engine promotion strategy. The chosen agency had to be able to work closely with the client to manage all weekly updates to the website as well as fully integrate with Potters’ own in house creative and IT team.

Solution

Magic’s pitch winning solution was to offer a fully content rich website, designed to reflect the shear abundance of break related activities on offer at the resort. By creating a website that utilised lots of targeted, keyword rich content, we had an increased chance of high rankings within our selected search engine targets.

An integrated ‘Break Search Calendar’ was created, helping users interact with break prices and accommodation selection. Strategic analytics allow for a high level of user tracking, meaning the site can be modified according to user patterns and behaviour.

Ongoing creative, technical and search services allow for a quick response to the ever changing landscape of this aggressive and over populated online marketplace.

Project Disciplines

• Email Marketing
• Online Brand Building
• Online PR
• PPC Management
• Website Design
• Website Development
• Search Engine Optimisation
• Content Management Systems

Website Address

www.pottersholidays.com