Case Studies
- Euronics
- OMG
- Van Dal Shoes
- Feliway
- Celotex Insulation
- Bennetts Online
- Potters Leisure Resort
- Totally Home
- Online Theory Tests
- Ridgeons Independent Living Centre
Online Theory Tests
Background
www.onlinetheorytests.co.uk was created by James Cornwell, owner of Drive Right, a local Norwich driving school, as an easy and accessible way of providing learner drivers with the information they need to pass their theory driving test. Previously this information was provided in the form of books and CD ROMS but with driving regulations changing on a regular basis, these materials are often quickly outdated requiring regular and costly replacement.
Brief
The client approached Magic with a brief to design and build a site that would provide an easy to use, enjoyable theory test and hazard perception test experience. The site needed to be clean in its design and allow the user to navigate through the site with ease. The user area needed to provide progress statistics that would allow James and his team to monitor how well the pupils were doing on the site, so that they could provide any additional help if required. The website needed to provide the user with an interactive and immersive experience that they wouldn’t be able to get from a CD ROM or book.
Solution
Magic planned, designed and built the Online Theory Tests website with the Drive Right team providing content and guidance on best practices within the driving industry. The site has two main components; the driving theory test and the hazard perception test. The theory test section is built using Ajax and displays the bank of 300 theory test questions in a random order. The hazard perception test contains over 250 videos that have been loaded into a flash player. These also display randomly and have been recorded by James and his Drive Right team. This ensures that the videos are the highest possible quality and are unique to the Online Theory Tests website. The hazard perception videos have a review function built into them which allows the user to review their performance. This function shows where the hazards should appear. The website has been designed to offer maximum advice and tuition to the user throughout.
The website offers differing levels of membership, from a free sign up that allows the user to only access a small bank of questions and hazard perception videos, to a gold membership that gives the user complete access to the whole range of questions and videos. The website takes payment for the memberships via paypal.
Site Performance and results
The launch of www.onlinetheorytests.co.uk has been met with a great response. The site was launched with a small PPC campaign (November and December 08) in order to generate interest due to the fact that the domain wouldn’t register initially within the natural listings as it was new.
James and the Drive Right team have now begun to sell the website into driving schools and have had great success to date. Instructors from these driving schools can now buy codes for the site that they sell on to pupils. Online Theory Tests is now featured on several other driving related sites as the number one choice for theory test tuition.
www.onlinetheorytests.co.uk takes a very traditional offline training application and harnesses the internet in a unique way that is beneficial to a wide variety of people around the UK.
