Case Studies
- Euronics
- OMG
- Van Dal Shoes
- Feliway
- Celotex Insulation
- Bennetts Online
- Potters Leisure Resort
- Totally Home
- Online Theory Tests
- Ridgeons Independent Living Centre
OMG
Background
OMG is a leading digital performance marketing company with services that include affiliate marketing, search engine optimisation and reward marketing. As a leading affiliate network, OMG’s clients range from major UK and international brands through to niche and fast-growing players like WHSmith, H. Samuel, O2 and top financial brands including HBOS, Santander and RBS. Travel and tourism clients such as Eurostar and high-profile charities like the NSPCC mean OMG take their overall brand and image seriously.
Brief
In an increasingly competitive market place OMG felt it necessary to communicate their strong brand values and unique ability to deliver superior service in affiliate marketing. However, the OMG brand needed revitalising to accurately reflect the organisation. A creative agency was therefore required to launch a revised brand across all communications – specifically, the OMG website, the affiliate admin area, internal sales materials such as Powerpoint presentations and all forms of printed media and advertising.
As leaders in a digital sector, the creative needed to reflect core ambitions and work across a number of other group websites so a flexible approach to the parent brand was key to developing the new position of OMG.
After a successful pitch and many planning discussions, Magic created the new brand. The concepts of high speed networking, communication links and forward thinking technologies were brought together via the fibre optic branding. This was then carried through all forms of topline materials and launched successfully to merchants and affiliates alike – thankfully to a pleasing reaction! Sub brands catered for the various off-shoot company divisions such as search, rewards and the highly successful technology divisions.
The finished result shows how Magic can take a brand and move it into a new direction across all forms of online and offline – a truly integrated offering, all fed from the same creative source.
