Case Studies
- Euronics
- OMG
- Van Dal Shoes
- Feliway
- Celotex Insulation
- Bennetts Online
- Potters Leisure Resort
- Totally Home
- Online Theory Tests
- Ridgeons Independent Living Centre
Euronics
Background
Euronics stores are all Independent Electrical Retailers, who as members of Euronics, the largest electrical buying group in Europe, join forces to create heavyweight buying power. With 25 Member countries across Europe and 8,900 specialist stores and branches, every agent in each country is a specialist in the field of electrical goods.
Brief
Magic were invited to attend a UK wide pitch, based on our experience at designing, building and marketing consumer electrical e-commerce projects. Euronics were sensibly looking to develop a long standing relationship with a digital marketing agency that could help formulate the online strategy, manage the project design and build cycle and integrate with all ‘above the line’ consumer and brand messages. The winning agency had to be able to offer proven solutions that could handle consumer e-commerce, click & reserve purchase routes, member microsites and full service digital marketing.
Solution
Magic designed and created an award winning consumer e-commerce website that offered members unprecedented access to a number of sophisticated back end systems and functionality. Store owners are given the ability to publish their own stores via a unique microsite system. They can choose stock management, pricing, sales messages and general content – all designed to help stores promote themselves under the UK wide Euronics brand.
The system also has an integrated Click & Reserve system, offering consumers the ability to securely order from a wide variety of centralised stock and choose any store to collect from. The perfect answer to increasing store footfall via the internet channel.
Magic are also proud to announce that they have been awarded the prestigious ‘Supplier of the year award’ by Euronics, high praise indeed from a highly regarded client!
