Celotex Insulation

Background

At the forefront of thermal insulation manufacturing since the 1920’s, Celotex insulation products are distributed via major specialist distributors and builders merchants throughout the UK and Northern Ireland and are suitable for a wide variety of building applications. With their leading Technical Centre and industry-leading sustainability stance, Celotex is the UK’s insulation specialist of choice.

Brief

In order to improve their digital marketing communications and make better use of internet technologies available to them, Magic was asked to complement the offline creative campaign (generated by our sister agency The Works) with a refreshed online presence.

Solution

Magic designed and built a new website featuring a geo-location lead generation system to pick up trade leads and based on location and size, send to the relevant UK trade network. This has since been combined with ongoing email marketing campaigns, tactical product campaigns, Flash banner advertising and SEO and PPC campaigns. An online payment system was added in 2009 for users wanting to purchase SAP Calculations and Energy Performance (EPC) Certificates.

Results

Celotex enjoys 1st page Google rankings for a number of highly targeted key terms and enjoys continued successful conversion rates for email marketing campaigns. The website continues to grow into a fully integrated communications channel.

Project Disciplines

• Ecommerce
• Email Marketing
• Online Brand Building
• Online PR
• PPC Management
• Website Design
• Website Development
• Search Engine Optimisation
• Content Management Systems

Website Address

www.celotex.co.uk