Bennetts Online

Background

Bennetts Retail Ltd., trading since 1991, is one of the UK’s largest independent electrical retailers. It has 14 retail stores (mainly in East Anglia), 7 trade outlets and 4 online brands.

The Brief

Magic were asked to re-design and build a fully functioning E-commerce store to better enable Bennetts to sell online and position them as a viable alternative to national high street brands.

The Solution

Magic created a technology rich website which provides dynamic feed generation to all the major online shopping channels and sites. The website uses new development languages to allow for:

• Full in house till system integration offering automatic real time stock fed availability
• Full secure order processing using Barclays EPDQ and finance applications
• Content management allowing Bennetts to take control over key content
• Seasonal ‘re-skinning’ to keep site in line with offline marketing
• Voucher management system
• Integrated video feeds for product promotion
• Email sign up system
• Customer account facility
• Affiliate marketing feeds

The Results

Bennetts saw online sales increase by 75% with the new Magic site design and build and is averaging monthly traffic levels in excess of 100,000 per month. This in turn has allowed Magic and Bennetts to work together on developing new online initiatives and subsequent websites.

Project Disciplines

• Affiliate Marketing
• Ecommerce
• Email Marketing
• Online Brand Building
• Online PR
• PPC Management
• Website Design
• Website Development
• Search Engine Optimisation
• Content Management Systems

Website Address

www.bennettsonline.co.uk